DATA PRIVACY ON SOCIAL NETWORKS: SENTIMENT ANALYSIS ON REACTIONS IN TURKEY TO WHATSAPP’S CONFIDENTIALITY AGREEMENT
نویسندگان
چکیده
Sosyal ağlarda kullanıcıların en önemli endişelerinden biri kişisel bilgilerin farklı kurum veya kurumlarla paylaşılması yani veri gizliliği ihlalidir. Türkiye’de sosyal medyada gizliliği, WhatsApp’ın gizlilik sözleşmesini güncellenmesinin duyurulmasıyla tartışmaların odağına yerleşmiştir. Bu araştırmada 10-12 Ocak 2021 tarihlerinde Twitter’da Trend Topics olan #watsappsiliyoruz etiketi ile paylaşılan tweetlerin Metin Madenciliği yöntemleri analiz edilmesi amaçlanmıştır. Duygu analizi sonucunda yaklaşık %60’ının olumlu, %30’unun ise olumsuz olduğu görülmüştür. Yapısal olarak olumlu olmasına rağmen "anlık" ve "TC" ifadelerinin genel mizahi içeriklerde, "peki" kelimesinin Whatsapp diğer uygulamaların güvenliliğinin sorgulanmasında "gelin" uygulamalara geçilmesi konusunda çağrı ifadesi kullanıldığı Pozitif negatif paylaşımlarında ortak kullanılan kelimelere ait kelime bulutu sonucunda, alternatif uygulamalar Bip, Telegram kelimeleri endişelerini ifade eden "sildim", "geri", "kabul" ön plandadır. sonuçlar; ağlardan vazgeçmelerinin hayli zor olduğu, ancak giderecek ağların ortaya çıkmasının gerekli olduğunu göstermektedir.
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ژورنال
عنوان ژورنال: Kafkas üniversitesi iktisadi ve idari bilimler fakültesi dergisi
سال: 2022
ISSN: ['2149-9136', '1309-4289']
DOI: https://doi.org/10.36543/kauiibfd.2022.030